Logically this commercial doesn't sound viable, once you put thought into it and look beyond the fun, exciting characters promoting it. Before analyzing the commercial I was in the typical spot of the American consumer watching the clip, from that point of view I found the commercial to be funny and cool. And after that I automatically connected the Highlander with the Muppets, with the simple reasoning that they were in the Highlander and the commercial appealed to me. After watching the commercial it invoked a childhood urge in myself, I now connected the Muppets, a childhood icon, now to a car. There's no logic behind it but it works because Toyota took a cultural icon in they eyes of Americans, and used it to promote their product. It certainly worked, because I can't think of one without thinking of the other.
Sunday, November 23, 2014
Toyota: Ain't No Room For Boring
The 2014 Toyota Highlander car commercial is your typical car commercial, in which a company tries to entice you buy their car by using a popular celebrity to endorse them. But this recent commercial is a great example of this common advertising technique seen throughout all types of media. Companies have you believe a popular celebrity in their commercial by showing the celebrity using or in the product trying to be sold.
In this Toyota commercial, the Muppets are the ones portrayed riding in the Highlander, and enjoying all the features that car has to offer. The Muppets are singing a song that talks about all the great features of the car, and with the main chorus, "ain't got no room for boring." By using the Muppets singing, which is what they are known for and iconic by people for, they are showing the people watching how the Highlander is a great product that you can trust. Since obviously creative puppets driving a car is trusting enough to spend a large amount of money on car, simply because "animal" the Muppet said so.
Logically this commercial doesn't sound viable, once you put thought into it and look beyond the fun, exciting characters promoting it. Before analyzing the commercial I was in the typical spot of the American consumer watching the clip, from that point of view I found the commercial to be funny and cool. And after that I automatically connected the Highlander with the Muppets, with the simple reasoning that they were in the Highlander and the commercial appealed to me. After watching the commercial it invoked a childhood urge in myself, I now connected the Muppets, a childhood icon, now to a car. There's no logic behind it but it works because Toyota took a cultural icon in they eyes of Americans, and used it to promote their product. It certainly worked, because I can't think of one without thinking of the other.
Logically this commercial doesn't sound viable, once you put thought into it and look beyond the fun, exciting characters promoting it. Before analyzing the commercial I was in the typical spot of the American consumer watching the clip, from that point of view I found the commercial to be funny and cool. And after that I automatically connected the Highlander with the Muppets, with the simple reasoning that they were in the Highlander and the commercial appealed to me. After watching the commercial it invoked a childhood urge in myself, I now connected the Muppets, a childhood icon, now to a car. There's no logic behind it but it works because Toyota took a cultural icon in they eyes of Americans, and used it to promote their product. It certainly worked, because I can't think of one without thinking of the other.
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