Sunday, December 21, 2014

Home Alone 2- Product Placement

In the spirit of the holiday season I've been watching the Christmas shows and such playing lately. And one of the most commonly appeared programs is Home Alone 2. The classic story of the boy being left behind and defending himself with traps. I've watched this movie lots of times over the years, but this time while watching I looked out for product placement use in the movie.

There wasn't as much compared to the amount seen in movies nowadays. But there was a bit that took notice of. One use was of Pepsi-Cola where it's commonly seen being drunken in the movie. Also the use of his tape recorder in the movie as he uses it to manipulate his way through adults. The tape recorder prominently displayed its logo, Talkboy, outwards towards the audience. This was a brand of tape recorders at the time.



Product placement is a good way for advertisers to subliminally get your attention towards their product and brand to increase the odds of you purchasing it. 

3 comments:

  1. I agree with your blog. Whenever I watch a movie now, I look for product placement. Product placement is such a big part of movies! I wonder if it really influences people to buy the products. I wouldn't necessarily feel more inclined to buy a pepsi after watching this, movie for example. I wonder if it really even works as a means of advertisement.

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  2. hey can you please name some other few movies with product placement it can also be furniture such as ikea, or some famous architect or interior designer like zara hadid, karim rashid, marcel wanders, kelly hoppen etc. that would be of great help. thanks in advance.

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    1. are you in hisp? Use my other blog post where I outlined product placement in 22 jump street. that's one idea honestly just watch a bunch of movies and see the brands.

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