Ball Park Buns

While I was looking through Sports Illustrated I found an ad advertising Ball Park buns. The ad portrayed hamburger and hotdog buns saying they're "America's favorite." The whole portrayal of the ad is to get the typical American consumer to buy their buns. Looking at it I thought back to all the techniques and needs we've learned, that are employed by advertisers.

What first stood out to me was the use of color they used, the only colors used were red, white, and blue. This obviously being symbolic of America. Also when they use the phrase, "America's favorite," this gets you thinking that all of America likes Ball Park. It's the use of the technique, Patriotism, by buying Ball Park over others you're being American, and choosing the bun that all of America buys since, Ball Park is America's favorite apparently. The other technique they use in Plain Folks, there's nothing fancy about the bun, they say "baked fresh for your home team," this refers to your family. Aiming towards people to buy it since the bun's a good value for your family and the average man.