Samsung- The Next Big Thing is Here

We've all seen the numerous commercials advertising technology, but more specifically Samsung. Samsung always advertises with the slogan, "The Next Big Thing," they advertise themselves as being ahead of everyone. Once again they're created another of their infamous commercials, but now advertising their new flagship phone, the Samsung Galaxy S5.

In the newest commercial I've found, they use the term "wall hugger," to describe those not using the S5, it's quite obvious they are referring to Apple iPhone users. The commercial is set at an airport, where all the walls are lined with people charging their iPhones at outlets. While S5 users walk around freely enjoying their lives, because they don't need to worry about being tied down by their charge cords, because of the S5's exceedingly long battery life.

 Samsung uses quite a few different advertising techniques throughout the commercial to persuade consumers watching to buy the Galaxy S5 over the iPhone. The purpose of the commercial is to show how Apple users are restricted to power outlets and have to always charge their iPhones, while Samsung S5 users have the ability to continue to enjoy life with the new Ultra Power Saving mode feature. This is the use of Avante Garde, is shows that if you buy a Samsung you'll be ahead of everyone else with an iPhone, you'll be more technologically advance than those without the S5. Along with Avante Garde, they use the technique of Plain Folks to portray their target audience, they show regular people using the S5, no one special, just everyday people to show how the S5 is a good product to be used by the average person. Besides these two, the major technique that can be seen obviously throughout is Wit and Humor. The whole point of this commercial and many others, is to simply ridicule Apple's iPhone and its poor capabilities compared to the S5's. And finally, the last recognizable technique I identified was, Simple Solutions. If people don't want to be wall huggers, and enjoy life, than they should buy an S5. By buying an S5 people don't need to constantly charge their phones, and can enjoy life now, since they no longer have to sit up against the wall charging their phones. That's the solution offered up by Samsung, just simply buy the Galaxy S5 and your problems solved.

This commercial really hits dead on a major, social issue "suffered" by our generation. With smartphones now they are the lifeline to ourselves, and when the battery starts getting low we begin to freak out at the thought of losing our phone for that short while. So by offering a smartphone with an almost never ending battery life, Samsung has solved a problem faced by so many people. Looking around I always see people with their iPhones whining when their battery starts to get low and when my battery gets low (with my Galaxy S5), all I have to do is switch on the Power mode and I can last a day or two longer on the remaining charge of my phone. Now to all those Apple users, I have a question for you, "Is it time to trade in your beloved iPhone for a Samsung?"